LOGO
MANIFESTo
Belonging, passion, and freedom. Inspire a generation to pursue a dream, without judgment. This is Love. Seeking balance in a constantly changing world. In a world saturated and full of labels by which we do not feel identified. This is Love. The escape route from a stereotyped and homologated world. The freedom to choose a side, or not to choose at all. Love for oneself and for the art of expressing our soul.
This is amore. Designed to be worn huge.
STORYTELLING
Amore team lives for independence from any label imposed by today's society. This makes the brand a safe haven in which the consumer can express himself without fear or judgment. To walk in this tortuous world saturated with approved paths, we have chosen to create a sneaker that is capable of expressing our love and passion for freedom of expression. We believe that our path can be defined with a strong synergy of those who choose to walk in the most anti-conventional paths seeking their own balance. Delicate like the petals of a rose but which, at the same time, tries to defend itself through its thorns but which, in the end, is a symbol of love. Of love.
SWEATERS AND CREWNECK DESIGN
IDEATED GRAPHICS AND FONTS FOR THE COLLECTION
footwear- amore watchers
after launching the first capsule i was asked to redesign one of the best icons in footwear (the Nike dunk), choosing also materials and colors. this is what I came up with.
this is the concept board I proposed to my client
this was the first sketch with embroidery and label details
LABEL
COLOR AND MATERIAL'S STUDY
PROTOTYpES and insole
